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Spinning a sustainable fashion revolution: meet the physicists turning wood into clothes

03 Oct 2023

Janne Poranen is co-founder and executive chair of Finnish start-up Spinnova, which spins wood pulp into sustainable fibre for clothes. He talks to Julianna Photopoulos about falling into a physics career and using cellulose technology to help make the fashion industry more sustainable

Hands pulling on spun fibre
(Courtesy: Spinnova)
You might be somewhat shocked to know that, according to a recent European Union (EU) study, worldwi

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Julianna Photopoulos is a science writer based in Bristol, UK, e-mail jphotopoulos@gmail.com
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