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Business and innovation

Business and innovation

The art of networking: how to thrive at conferences, shows and trade missions

12 Feb 2024 James McKenzie

After so many years stuck behind screens, have we lost the art of networking? James McKenzie reminds us why it’s important to get out there and meet people face to face

People chatting at a conference
Time to shine Having a good “elevator pitch” is vital if you want to make the most of conferences and events. (Courtesy: iStock/SolStock)
Networking events are back – at least they are in my day-to-day business activities. Sure, I picke

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James McKenzie is the writer of the Transactions column for Physics World about physics in industry. He is writing here in a personal capacity
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