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Business and innovation

Business and innovation

First-hand insights: why direct contact with hi-tech firms helps you spot their potential

23 Sep 2020 James McKenzie
Taken from the September 2020 issue of Physics World, where it appeared under the headline "First-hand insights".

With so much spin, jargon and fake news, it can be hard to know what businesses are really up to. James McKenzie finds that hearing a company’s vision first hand is key to understanding its potential

Samson Rogers with the Cellular Highways prototype
Microfluidics maestro Cellular Highways boss Samson Rogers with a prototype of the firm’s first commercial cell-sorting instrument. (Courtesy: Cellular Highways)
I have mentioned many times in this column the value of the business awards given by the Institute o

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