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Business and innovation

Business and innovation

Outstanding in her field

09 May 2018 Margaret Harris
This article first appeared in the 2018 Physics World Focus on Optics and Photonics

Cather Simpson developed the photonics and microfluidics technology at the heart of Engender, a New-Zealand-based start-up that is building a better way of sorting bull sperm by sex for the dairy industry

Dairy cows
Dairy cows in the New Zealand countryside (Courtesy: iStock/4FR)
How did you get involved in commercializing science? When I moved to New Zealand in 2007, I had only

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Margaret Harris is an online editor of Physics World
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